Specialist Sectors

Education

Graduate management education is a tough sector.

Markets are dynamic. Competition is fierce. Targets are demanding. Resources are limited.
We understand the challenges you face.

Our Education team have extensive, real-world experience gained working in business schools, agencies and the commercial sector, coupled with a deep knowledge of the global management education market. You’ll need to give us a detailed brief – but you won’t need to teach us that marketing to postgrad students is very different to recruiting school-leavers. We get it. And we’ll get you quality leads (and market insights).

Prospective students are spoilt for choice. Part-time, full-time, online. Study at home or study overseas. Universities, graduate schools, private providers – all are aggressively marketing to the same audiences globally.

You might not have the global brand awareness or marketing budget of a #1 ranked school – but we have the experience and knowledge to get you the cut-through you need to connect with your target prospective students.

We’ve helped business schools recruit more than 4000 MBA students, and countless more specialist Masters (and undergraduate) students.

We specialise in media planning and buying and marketing services to help you:

  • Raise brand awareness of your institution
  • Generate quality leads for your programmes
  • Engage audiences in your student recruitment activities
  • Launch new programmes
  • Enter new recruitment markets

We don’t just help you find your audience. We help you understand it better to make smarter decisions. Our Insights team offer market research and consulting services to support you at all stages of the student/ alumni lifecycle and across all elements of your business school strategy.

If you need actionable insights and better data for either degree or executive education programmes, we can deliver research into area such as:

  • Programme portfolio development
  • New programme feasibility
  • Rankings & accreditation
  • Brand awareness & perceptions
  • Brand proposition development
  • Prospective students programme preferences & choice factors
  • Marketing communications effectiveness
  • Competitor benchmarking
  • trends and demand

Your students might only spend a few years studying with you - but they are your alumni for life. Are you managing your alumni relationships well enough to build the pride, goodwill and loyalty which translates to meaningful alumni support for your institution?

Our consultants have unique experience leading alumni relations teams at leading business schools. We can help you launch a new alumni programme, develop strategy, increase participation and engagement or create a culture of giving.

Ready to talk about your
project? Get in touch.

T: +44 (0)1932 213 190

Hersham Place Technology Park
Walton-on-Thames, Surrey KT12 4RZ

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